The cultural sector has always been facing the great challenge of building its audience, but the digital shift changed radically how cultural heritage is made, disseminated, distributed, accessed, consumed and monetised. One of the most important revolutions is that visitors’ role changed dramatically, shifting from passive observers to active participants and contents producers. This workshop explored different ways of communicating cultural contents with the use of new media and showed how a greater audience can be reached by combining the power of social media and storytelling.

The workshop was hosted by Fondazione Sistema Toscana as part of the Europeana Space project activities, in cooperation with Invasioni Digitali, and took place in the framework of the Internet Festival event.

L'articolo Workshop Digital Culture, Social Media and Innovation for the Cultural Heritage proviene da Invasioni Digitali.

L'articolo ALL DIGITAL Summit 2017 – Barcelona proviene da Invasioni Digitali.

Our goal is to  build a bridge between the physical and the digital cultural worlds and to provide both a gateway and forum for cultural organizations and associations or any private companies involved in tourism  and cultural promotion.

#OSTAGGIDIGITALI

The goal of the project “Digital Hostages”  is to train curators, staff and managers in the cultural sector in the use of the Internet and Social Media.

How does it work?

The museums and institutions which join the project will be taken ‘hostage’ by a member of our community (an Invader), we will choose among those we deem most suitable, depending on the type of request, who will be the invader to take them hostage. The hostage will spend an entire day at the property and will be responsible for training the staff in the use of the Internet and Social media and free exploring new ideas and projects in collaboration with the museum or institution.

Who are our Invaders and what do they do?

Our consultants are digital strategists, marketing managers, bloggers, communications and marketing professionals. They will act as facilitators in the use of social network and they will devise and manage promotional strategies through the use of new media.

L'articolo Digital Hostages proviene da Invasioni Digitali.

You could apply to host the event in your location, collaborate as a partner or participate in the discussions as a speaker.

Contact us for your proposal

L'articolo Digital Heritage Era proviene da Invasioni Digitali.

Art becomes knowledge when it’s shared » it’s a point of our manifesto and we want to share it in all its forms, together with you. We’ll never forget the first time, the first digital white night so we want to replicate it the very same day!

The incredible mix between @invasionidigita and @insopportabile and our first Digital White Night together.

Thursday, July 10th, from 08.00 p.m. to 02.00 a.m. call your friends, relatives, lovers, husbands and wives, children … charge the batteries of your PCs and tablets and get ready to spend an other night with us.

The official hashtag of the night will be #NBTW, as usual, and then the specific topics in order to get the chance to follow only the one you are interested in.

Here are the topics and suggestions on what to tweet with the specific hashtags:

#NBTWliterature – poetry, prose, pieces from books, words and quotes, proverbs, reading.
Here you can post your pieces, quotes that you love, videos of you reading a passage (using Vine or Instagram, for example), a video of an author reading his piece, etc..

#NBTWmusic – every genre of music, songs, videos, jazz, pop, rock, folk, ecc even your song if you are an artist.
Here you can feast with music of all kinds, and if you’re a musician why do not sing/play/whistle your own song for the occasion? Let us know the music of your land, something that comes from far away and can makes us want to take the first train to reach you and listen to more.

#NBTWart – paintings, statues, museums, art galleries, archeological sites and so on.
Let us feel the art in all its forms, a museum that has touched your heart, a framework that tell us its story or maybe yours. If you are a museum let us enter into your rooms, albeit virtually, and inspire us with your art and your story.

#NBTWtravel – a travel around our cities, villages, towns, our country. If you are in and around the city participate “live” letting us know about the place you where in or let us discover in pictures or videos that hidden corner that you really cannot forget.

#NBTWfood – not a coincidence that we start at 8.00 pm…food … but, above all, wine of our land! Recipes, tips, wine pairings and everything that tickles the palate. Organize a tasting and…bon appetit! Let us visit your land through its gastronomy and the wines that it produces so that we can come to see you live to test them!

During the night take a picture with our poster “Culture Never Sleeps” and post it!
Watch out your timeline…it’s going to be invaded by Culture!

L'articolo Sharing the night, enriching culture! proviene da Invasioni Digitali.

In the role of “German Ambassadors” we were delighted to watch many invasions happen, we organized and accomplished our own ones – but also, we tried to carry the initiative further by inviting and calling out to many other actors of the culture and social media field into participating.

Now I would like to try and give an overview as well as make a little evaluation of our first participation in the Digital Invasions.

What happened here, what happened there.

Italy had already kept in mind the idea of “Invasioni Digitali” from last year. Already in 2013 there had been 225 invasions taking place all over the „boot“ – and this despite the “not-so-ideal” conditions in institutional and bureaucratic terms. This year, the revolution moved on with even more force, so that the numbers almost doubled: 402 invasions took place from 24. April to 4 May – not without various fights for free entries, photo permission or even only being allowed to bring the tours to the museums.

Even so, and even if Italy is still fighting with a rather conservative management of their cultural heritage, there have been changes at some points. During Invasioni it became clear: many museums have a motivation to open up, see the potential of the crowd and the digital media, various cultural institutions already have a digital presence and use it.

My favourite example from Invasions 2014 is the MADRE Museum in Naples, which invited to a #yellowinvasion matching with their building’s colour. The event finally hosted 120 invaders in yellow dresscode, who were following each step of the museum’s director (with his rigorously yellow sneakers ) , while MADRE itself tweeted, posted and shot instagrams to finish off in total elegance by publishing its own, proud Storify of the event.

This is but one of many great examples: many museums and culture sites organized extra opening times, offered special tours or welcomed their invaders with their doors already wide open.

What distinguishes most of the events: a real enthusiasm and enjoyment, a celebration of culture and its liberation, that simply captivates and evokes great sympathy. Even Dario Franceschini, Minister of Culture and Tourism, expressed his support of the initiative through a Tweet on the second last day of the Invasion Week.

No wonder that this enthusiasm has a contagious effect: the 402 Italian invasions soon were joined by various others in Northern Europe: two in Berlin, one in Oldenburg, four in Munich, one in Copenhagen.

On top of that, the History Museum of Bosnia and Herzegovina in Sarajevo invited to invasion, and further than that came Baltimore, Sydney, and – in collaboration with Instagramers Rio – an Invasion at Museo do Arte do Rio.

Here things flowed a bit less quick – maybe due to a month of May already full of initiatives and the short timing that remained for organizing. Still, they flowed.

We ourselves organized two invasions in Munich – one, in a greater framework and with a broad spectrum of options at Munich’s cultural center PLATFORM, the second one, in a smaller group and led by the director in person, at Munich’s Valentin Karlstadt Musäum.

In our role of Ambassadors, we also tried to pass on the idea and invited people from our network to join the Invasions and organize their own events.

Viviana D’Angelo

L'articolo Invasioni Digitali – A little recap and a few thoughts from Germany proviene da Invasioni Digitali.

We’ll have a full immersion in Baltimore’s museums, we will share our experience on social networks (story)telling the museums’ collections, history, masterpieces. We’ll start the tour with a “digital invasion” training session on how to work together as a social media flashmob to engage online audiences with museums and their collections. We’ll then take you behind the scenes of museums around Baltimore to hear directly from museum staff about how they are using digital and analog tools to achieve their missions.

The “how to” session will provide you with a basic kit on how to invade an institution or a cultural site. We will give you tips on how to lead the crowd of invaders armed with smartphone and tablets, and generate new forms of participation while spreading “digital awareness” inside and outside your institution.

This tour will include:

The Historic Ships of Baltimore: USS Constellation tour
Historic Ships in Baltimore represent one of the most impressive collections of military vessels in the world. The tour will provide an overview of the USS Constellation’s history and a comprehensive walk-through fore-and-aft, spar-deck-to-hold. Hands-on activities will punctuate the tour and bring into focus some of the tasks associated with service aboard a mid-19th century, all-sail, man-of-war.

The National Great Blacks in Wax Museum
The National Great Blacks In Wax Museum is a private non-profit cultural and educational institution, founded in 1983 by Drs. Elmer and Joanne Martin. Featuring over 150 wax figures, the exhibits detail experiences from ancient African royalty and colonial American enslavement, to the Civil Rights Era and the present.

The Walters Art Museum
The visit will focus on the recent hackathon the museum hosted, Art Bytes. During this event, the Museum made available the new API and invited the creative community to build programs and applications inspired by art or to add to the museum experience. Some of the projects will be presented and there will be the possibility to test them while visiting some of the galleries.

The Baltimore Museum of Industry
The museum’s building was originally a 19th-century oyster and vegetable cannery. The tour will include the cannery, blacksmith and machine shop, garment loft, and print shop galleries. There will be demonstrations of the machines and equipment used in each of these industries.

The American Visionary Art Museum
The idea is for a unique new museum and education center that would emphasize intuitive creative invention and grassroots genius.

Will you join us for our digital invasions?

A museum is no longer a place to go, but something you do
@Sumojim

(Photo courtesy The Walters Art Museum)

L'articolo Digital Invasions in Baltimore proviene da Invasioni Digitali.

The world needs another white night, and you know that, sooooo… we’re warning you in advance: get ready because we won’t accept any defection!

Friday, December 13th, from 8.00 pm to 2.00 am stay tuned with friends, relatives, strangers, lovers, cousins ​, husbands and wives, children…charge the batteries of computers, tablets and be prepared to spend the night with us.

The official hashtag of the night will be #NBTW because we want to be more specific this time and split topics in order to give people the chance to pick the subjects. We have choosen to write hashtags in English to let you, non italian speakers, understand and be able to participate. We want you!

Here are the topics and suggestions on what to tweet with the specific hashtags:

#NBTWliterature – poetry, prose, pieces from books, words and quotes, proverbs, reading.
Here you can post your pieces, quotes that you love, videos of you reading a passage (using Vine or Instagram, for example), a video of an author reading his piece, etc..

#NBTWmusic – every genre of music, songs, videos, jazz, pop, rock, folk, ecc even your song if you are an artist.
Here you can feast with music of all kinds, and if you’re a musician why do not sing/play/whistle your own song for the occasion? Let us know the music of your land, something that comes from far away and can makes us want to take the first train to reach you and listen to more.

#NBTWart – paintings, statues, museums, art galleries, archeological sites and so on.
Let us feel the art in all its forms, a museum that has touched your heart, a framework that tell us its story or maybe yours. If you are a museum let us enter into your rooms, albeit virtually, and inspire us with your art and your story.

#NBTWtravel – a travel around our cities, villages, towns, our country. If you are in and around the city participate “live” letting us know about the place you where in or let us discover in pictures or videos that hidden corner that you really cannot forget.

#NBTWfood – not a coincidence that we start at 8.00 pm…food … but, above all, wine of our land! Recipes, tips, wine pairings and everything that tickles the palate. Organize a tasting and…bon appetit! Let us visit your land through its gastronomy and the wines that it produces so that we can come to see you live to test them!

We would like to ask you one more thing, and we know that each of you will respond with enthusiasm. The white night was not created for this purpose, but it seemed right to dedicate it in some way to an event that has touched us as a Country. On november the 18th, Sardinia, our Sardinia, was stabbed through the heart by a terrible tragedy. The web has mobilized in the night to try to give informations, support, help or just comfort to those affected, obviously together with all the volunteers and the institutions.

Our proposal is this: to open a fundraiser to retrieve a place of culture that has been damaged in those days and we would like you to suggest your preferences to us. You only need to use hashtag #NBTWsardegna to tell us which building, or site, you think we have to open the fundraiser for. We will collect your records and choose the one that has received the greatest number of preferences.

Once you have chosen the building we’ll open the fundraiser and will notify you how to donate.

Well…our indecent proposal is again the same: would you like to spend the night with us?!? 😀

L'articolo Watch out your timeline… it’s going to be invaded by culture! #NBTW proviene da Invasioni Digitali.