31 Gen Workshop Digital Culture, Social Media and Innovation for the Cultural Heritage
Scuola Normale Superiore, Pisa
The cultural sector has always been facing the great challenge of building its audience, but the digital shift changed radically how cultural heritage is made, disseminated, distributed, accessed, consumed and monetised. One of the most important revolutions is that visitors’ role changed dramatically, shifting from passive observers to active participants and contents producers. This workshop explored different ways of communicating cultural contents with the use of new media and showed how a greater audience can be reached by combining the power of social media and storytelling.
The workshop was hosted by Fondazione Sistema Toscana as part of the Europeana Space project activities, in cooperation with Invasioni Digitali, and took place in the framework of the Internet Festival event.